Empire’s Social Game Puts Every Other Show To Shame

This week, the return of Shondaland TGIT on ABC topped the Nielsen Social Content ratings, just behind Fox’s Empire. OK, not just behind. The premiere of Grey’s Anatomy drove a total of 976,000 social impressions across Facebook and Twitter compared to Empire’s 4,005,000. The rest of the top ten hung in there, with anywhere from 400,000 to 500,000 social impressions overall. Cookie slays.