Because I’m armed with a DVR, the only time I watch TV commercials is during live sports. So imagine my surprise when I saw this ad during a break in college football on ABC: It starts with two guys fast-forwarding their DVR through a football game, a TiVo-like bar at the bottom of the screen. “Come on, get to the good stuff,” one guy says, as they forward through a touchdown. Then up pops a shot of a Nissan truck driving through mud in slo mo. “Ooh, that’s it. Niiiice. Look at that,” they say. “I could watch that all day.” Then the Nissan graphic comes up at the end of the spot. “One more time?” one guy asks. “Sure.” And they rewind it back. Spot then fades to black. Is Nissan’s ad agency really dumb enough to think guys will fast-forward through a touchdown to watch a truck ad over and over again? Apparently so.
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