Doom’s New Trailer Is Everything

By Karen Fratti 

Each week, iSpot.tv brings Lost Remote their rankings of the top ads according to digital share of voice, tracking online views and social actions connected to each ad. Here’s the top ten for this week. 

This week, video games dominate the iSpot rankings, with DOOM topping the chart with its launch trailer while Blizzard snags No. 3 with a spot for “Overwatch” and Sony Video Games has eighth place with an ad for “Uncharted 4: A Thief’s End. Chase, Target, and Apple round out of the list.

Top 10 Ads by Digital Share of Voice

powered by iSpot.tv

1. DOOM: Launch Trailer

4.58% Digital SOV  617,851 Online Views  79,341 Social Actions

2. Shot On iPhone: Mother’s Day

4.15% Digital SOV  4,065,253 Online Views  23,542 Social Actions

3. Open Beta: Are You With Me?

2.26% Digital SOV  747,873 Online Views  33,118 Social Actions

4. We Are All Champions

1.91% Digital SOV  2,007,854 Online Views  9,129 Social Actions

5. Captain America: Civil War – The Chase

1.51% Digital SOV  638,323 Online Views  20,214 Social Actions

6. Share a Coke And a Song: Dance

1.11% Digital SOV  150,243 Online Views  19,068 Social Actions

7. Taylor vs. Treadmill

1.07% Digital SOV  350,252 Online Views  15,804 Social Actions

8. Uncharted 4: A Thief’s End: Gameplay Trailer

0.96% Digital SOV  904,335 Online Views  5,893 Social Actions

9. Two Confident Retirees Prepare for Their Retirement

0.95% Digital SOV  117,339 Online Views  13,178 Social Actions

10. United We Play

0.75% Digital SOV  710,382 Online Views  4,518 Social Actions

Excludes Movie Trailers.

iSpot.tv, is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on iSpot.tv . Click here for more on iSpot.tv’s methodology.