I remember how giddy I was when one of my sites first hit 1 million page views in a month, then 1 million uniques, but I would certainly like to be giddy about making $1 billion online, as Disney is. The mouse made bank online from advertising during its ABC network hits such as “Lost” and “Grey’s Anatomy” that are rerun on ABC.com; ads on sites such as ESPN.com; subscriptions to online games; downloads of movies and music; and e-commerce that is not related to its theme parks. Combined, online sources account for less than 3 percent of company’s total revenue.
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