Discovery, which owns Animal Planet, bought Petfinder.com as well as the training video production company PetsIncredible. While financial terms were not disclosed, Petfinder is valued around $35 million. PetsIncredible recently launched PetVideo.com, a library of training videos. “The depth and breadth of Animal Planet’s reach across the country and its powerful status as a beloved and trusted brand will enable us to leverage our unparalleled animal video archive, expertise and resources across a range of high-growth media platforms,” said John Hendricks, chairman, Discovery Communications.
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