Desperate Housewives' James Denton launches social platform with Stand Up For Cancer

By Natan Edelsburg 

Each year we see more celebs flocking to social platforms, launching their own accounts and finding new ways to grow their fan base by leveraging the depth of the matured social web. You don’t always see an actor taking his charitable passion and combining that with an innovative way to share useful and important information via social. James Denton, who plays Mike Delfino on ABC’s Desperate Housewives, has teamed up with Stand Up To Cancer (SU2C) to launch a social platform, “where patients and caregivers can share the most useful questions and answers provided by their care teams to aid their treatment.”

The social community, which is an acronym for “Questions into Answers” is described as follows:

…the first-ever user-generated aggregate of treatment questions. Users can vote for their favorite questions which will create a dynamically changing list of the big questions to ask your, or your loved ones’, care team. There will also be social extensions of at and @QN2A on Twitter.

Denton’s mother was diagnosed with cancer, which inspired him to get involved in the project. The new campaign will be accompanied by a PSA print and online video component.