Condé Nast has announced that they’d be launching an Entertainment Division with Dawn Ostroff, the former head of the CW Network (responsible for launching Gossip Girl, Vampire Diaries and more) as the leader.
In this newly created role, Ms. Ostroff will be responsible for the development, creation, production and distribution of original television, film and digital initiatives based on Condé Nast’s diverse and renowned portfolio of brands. Her appointment is effective immediately.
What’s unclear is where will their focus be with their new entertainment initiatives. Will they compete with other production shops to make content for TV, will they try to find ways to leverage their magazine (print and digital) for video content, or will they try to revolutionize what it means to run a magazine in the digital age by infusing television and film into their brands. My guess is all the above.