Disney+’s Ad-Supported Tier Will Have 4 Minutes of Ads Per Hour

By Jessica Lerner 

Ads are coming to Disney+, but not as many as you might exepect.

When the ad-supported tier of Disney+ rolls out later this year, there will be four minutes of ads an hour, according to the Wall Street Journal. No ads will air, though, at “programming catering to preschool children” and preschoolers using their own profiles to watch the ad-supported version no matter what they choose to stream.

The expected four-minute-per-hour ads are less than most of Disney+’s competitors and substantially lower than what can be found on regular television, the news outlet reports.

Hulu’s ad-supported tier will have roughly twice as many advertisements as Disney+, while NBCUniversal’s Peacock ad-supported tier will have about five minutes of commercials per hour and HBO Max won’t have more than four minutes. Ad loads on traditional TV are normally between 18 and 23 minutes per hour, according to Kantar, a research organization.

Disney hasn’t announced how much its ad-supported version will cost. The ad-free tier costs $7.99 per month. The ad-supported version was made to provide a lower-cost option for users.

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