Comcast to repurpose local TV ads online

By Cory Bergman 

Comcast has teamed with Mixpo to repurpose TV ads from small and medium businesses (SMBs) into click-to-play ad units that will run on Comcast.net and Vehix.com. SMBs can also customize their ads using Mixpo’s built-in video editor and text generator. Comcast Spotlight sales reps in more than 90 markets will pitch the new service to their clients.

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