Comcast Cable advertising chief Marcien Jenckes will lead Charter and Comcast’s recently announced streaming platform joint venture.
In this new role, Jenckes will focus on leading the team and developing the business and monetization models.
The recently announced joint venture will create and deploy a next-gen streaming platform on a variety of branded 4K streaming devices and smart TVs, as well as all of the top apps.
“Marcien has been an outstanding leader within our company for over a decade,” said Dave Watson, CEO of Comcast Cable, in a statement. “His blend of experience as an entrepreneur, as an expert in improving customers’ entertainment experience, and an innovator in the rapidly changing advertising environment, makes him uniquely qualified to helm this partnership with Charter.”
Charter Communications chairman and CEO Tom Rutledge added, “Marcien has emerged as a leading voice within the media industry. He has a future-focused view of the landscape, understands the importance of this partnership and is a great choice to lead the joint venture.”
Since 2017, Jenckes has served as Comcast Cable’s president of advertising. He was previously in charge of the company’s residential lines of business, which included video and Internet. In addition, he oversaw the strategy, development and deployment of cutting-edge technology and services across all categories.