Wow. The shopping email newsletter company Daily Candy has been acquired by Comcast for $125 million. Daily Candy boasts 2.5 million subscribers, many of them young women with discretionary income. Its locally-focused newsletters are segmented by 12 cities with both local and national advertisers. Comcast says it will aggressively promote Daily Candy as well as integrate it with its entertainment TV properties, like E! Entertainment.
I find it interesting that Comcast, a cable company, has purchased a local niche content company. It’s also worth noting that many newspapers and plenty of TV stations have had shopping/style email newsletters over the years, but none of them (as far as I know) invested the money to expand them across the nation’s largest markets and make a go of it.