CNN launching iReport.com

By Michael Gay 

CNN’s successful user generated content effort is being launched on its own site this week as ireport.com is set to go live. MediaWeek got a sneak preview of the new site. According to the story, the site will be similar to YouTube, with all content being published without an editorial validation of the submissions. “The community will decide what the news is,” said Susan Grant, executive vp of CNN News Services. “We are not going to discourage or encourage anything…iReport will be completely unvetted.”

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