Tumblr embarks on its first news network partnership tonight, joining forces with CNN for Christiane Amanpour’s live town hall interview with former U.S. Secretary of State Hillary Clinton.
The live special airs tonight at 5pmET on CNN, and Tumblr has been engaging users well in advance. Tumblr users were able to send in questions for Clinton via text, video, and animated GIF through CNN’s event Tumblr page. Amanpour will include some of these Tumblr questions during the live interview.
CNN and Tumblr will also liveblog throughout the event, curating conversation around the questions.
“By teaming up with CNN in our first news network partnership, we’re honored to give our community a resounding voice and a global stage to be heard,” said Tumblr’s Director of Media Sima Sistani.