Clipsync enables movie fans to share favorite video moments

By Cory Bergman 

The social TV startup Clipsync has debuted “Moments,” a new application that lets users clip-and-share the best moments from an online movie, instead of sharing the entire video. Today it’s announcing a partnership with Epix, the joint venture between Paramount, MGM and Lionsgate, to enable users to share and talk about their favorite moments via social media.

“ClipSync Moments is fixing today’s broken conversation around digital video,” said Itzik Cohen, CEO and co-founder of ClipSync, who’s presenting at today’s Social Media Summit (we’re streaming it live here). “We are now able to capture the conversation, self-expression and passion around fans’ favorite movie scenes and moments and connect it with their social graph. We know that content needs to be bite-sized and contextual in order to be socialized and shared.”

Users can like and share predefined moments in a video, or edit and share their own. ClipSync also enables conversations around clips “that stay attached to the context of the exact video moment,” as you can see above in the example from Epix.

Here’s an example of sharing a clip out to Facebook — a great promotional vehicle for partners. In addition to Epix, Clipsync is also announcing partnerships with IFC, Major League Gaming and RealNetworks. Back in July, RealNetworks made an undisclosed investment in ClipSync, which powers the social conversation around the CBS Show Big Brother on RealNetworks’ “SuperPass” service.

Last year, a startup called SnappyTV — which allows users to snap-and-share clips from TV shows online — won the “best social TV idea” at the Social TV Summit.