Each week, iSpot.tv brings Lost Remote their rankings of the top ads according to digital share of voice, tracking online views and social actions connected to each ad. Here’s the top ten for this week.
Nike owns the top of the chart this week, appearing in first, second and third place. Google rises to the fourth from the ninth spot, with its commercial about running out of storage on your phone. McDonald’s continues to hold eighth place with an ad about chicken nuggets. Nationwide Insurance comes in ninth, with a spot featuring country music star Brad Paisley.
Top 10 Ads by Digital Share of Voice
powered by iSpot.tv
1. Nike: Unlimited You
6.54% Digital SOV 14,264,642 Online Views 36,113 Social Actions
2. Nike: Unlimited Courage
5.72% Digital SOV 4,474,171 Online Views 57,137 Social Actions
3. Nike: Unlimited Youth
5.11% Digital SOV 4,344,239 Online Views 79,322 Social Actions
4. Google: Free Up Space
3.46% Digital SOV 9,365,387 Online Views 4,966 Social Actions
5. Supercell: Clash Royale: Theme Song
2.98% Digital SOV 8,152,002 Online Views 4,078 Social Actions
6. Samsung Mobile: Busy, Busy, Busy
2.40% Digital SOV 4,324,364 Online Views 7,699 Social Actions
7. Samsung Mobile: More Everything
2.37% Digital SOV 4,016,269 Online Views 45,915 Social Actions
8. McDonald’s: A Better McNugget
2.24% Digital SOV 3,383,318 Online Views 26,999 Social Actions
9. Nationwide Insurance: Songs For All Your Sides: Brad Paisley
1.70% Digital SOV 4,956,425 Online Views 32,422 Social Actions
10. Michelob: Golf Returns to the Games
1.69% Digital SOV 5,173,085 Online Views 19,645 Social Actions
Excludes Movie Trailers.
iSpot.tv, is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on iSpot.tv . Click here for more on iSpot.tv’s methodology.