Celebrity driven ad spots continue to drive most social TV commercials

By Natan Edelsburg 

In this week’s edition of Bluefin Labs‘ most talked about commercials, we see that Samsung, Pepsi and Windows 8 are at the top of the chart. Pepsi is no longer in the #1 spot, overtaken by Samsung’s commercial featuring Lebron James. Windows 8, not surprisingly is in the third spot after Pepsi. Microsoft’s big launch is estimated to have a budget over a billion dollars. Here are the details.


Beyond the mini Lebron-isode, the comercial actually does a great job at highlighting the features and benefits of the Galaxy Note II. Bluefin also points out in their analysis how Halloween helped give Reese’s a huge week over week percentage increase. Here’s the analysis and chart, provided exclusively for Lost Remote.

  • We measured Tweets about commercials from October 25-31. The infographic displays the brands with the most talked-about commercials during this week.
  • The top 3 most tweeted-about brands were Samsung (11.3K), Pepsi (10.9K), and Windows 8 (6.7K). Pepsi has finally been pushed out of the number 1 spot by Samsung
  • As you’ve probably guessed, Pepsi is still in the top three because of their commercial featuring the band One Direction and NFL quarterback Drew Brees. But their week-over-week percent change in conversation continues to drop, down 4% from last week.
  • Over half of the Tweets about Samsung referred to their recently-released Galaxy Note II commercial featuring Lebron James – 53.5% to be exact. It seems like regardless of the product is, celebrities get people Tweeting about commercials.
  • See that huge week-over-week percent change for Reese’s? In the previous week, Reese’s had aired 4 different creatives a total of 690 times. This week, they aired the same creatives a total of 659 times – not a huge difference. So why the big increase in conversation? Halloween. The Twitter conversation about Reese’s commercials spiked from Oct 30-31, which makes sense – lots of people have candy on the mind during these days!

Source: Bluefin Labs

The Top 10 Social TV Commercials Chart, powered by Bluefin Labs, ranks brands according to how many Tweets their TV commercials received during one week. The “Week-Over-Week % Change” compares the amount of Tweets from the previous week to the current week listed in the chart. The “# of Earned Impressions” refers to the sum of potential impressions made by Tweets about the brand’s commercials: if someone with 100 followers sends 1 Tweet, then it is counted as making 100 potential impressions.