Just in time for the Republican and Democratic conventions this week, CBS News launched a new app on Apple TV, so viewers have access to their anchored, live coverage. CBSN says that their viewing sessions are longest on Apple TV already, watching about 96 minutes on average each time they sit down.
They’ve also increased their audience, growing viewership 90 percent in the first half of the year. Christy Tanner, senior vice president and general manager, CBS News Digital, said in a statement, “We are taking advantage of the platform’s cutting-edge, interactive technology to offer a customizable experience.”
In addition to a new app, CBS News has also partnered with Twitter for the conventions, too. The CBS News stream will be available, “gavel to gavel,” and CBSN anchors and correspondents Josh Elliott, Elaine Quijano, and Vladimir Duthiers will originate the CBSN coverage from the convention hall in both cities.