View Post Ratings | Social TV | Twitter CSI Series Finale Drives Little Social Buzz By Karen Fratti on Sep. 28, 2015 - 10:43 AM Just a few fans were called to action last night, which means that CSI is more a of a VOD hit than anything else.
View Post Social TV | Twitter #DontWatchAlone: Dateline NBC Ensures Biggest Fans Will Be Safe on Premiere Night By Brian Flood on Sep. 24, 2015 - 11:54 AM “Interacting with viewers on social media has been a big part of Dateline’s DNA for years. This Friday we’re taking it to a whole new level—in person."
View Post Twitter TGIT Emoji Unlock Exclusive Content on Twitter By Karen Fratti on Sep. 22, 2015 - 1:46 PM ABC has activated a set of emoji for the Shondaland empire.
View Post Twitter Cast Live Tweets Lift Follow Rate 64% By Karen Fratti on Sep. 22, 2015 - 1:00 PM And hashtags with 15-17 characters work best for primetime live-tweeting.
View Post Awards | Facebook | Twitter Viola Davis, Lady Gaga and Game of Thrones Lead Emmys Social Engagement By Brian Flood on Sep. 21, 2015 - 10:42 AM Viola Davis winning Outstanding Actress in a Drama for How to Get Away with Murder was popular on both Facebook and twitter.
View Post Ratings | Twitter Returning Shows Drive Twitter Buzz By Karen Fratti on Sep. 17, 2015 - 11:43 AM There have been 2.2 million tweets about the return of Grey's Anatomy and other returning fall shows.
View Post Sports | Twitter NFL Kickoff Game Drives 1 Billion Social Impressions By Karen Fratti on Sep. 14, 2015 - 10:48 AM According to Zoomph, who monitored 98 million tweets and Instagram posts to see who was driving the conversation.
View Post Digital | Twitter We’re All Too Cynical to Love Apple TV By Karen Fratti on Sep. 10, 2015 - 12:26 PM Apple will have to try harder for the pros, who love their Roku's and Kindle Fire TV.
View Post Twitter Colbert’s Late Show Already Has Fans By Karen Fratti on Sep. 8, 2015 - 10:55 AM It's the only thing getting some people through their day.
View Post Social TV | Twitter Does Anyone Know Who Little Mix Is? By Karen Fratti on Aug. 17, 2015 - 5:00 PM His performance and Fifth Harmony drove the most conversation during the Teen Choice Awards.