As always, video games make a strong showing in iSpot’s top ten ads of the week. Call of Duty’s latest ad “Black Ops III: Seize Glory” drove over 10.9 million online views and 53,259 social actions. Star Wars: Battlefront is in third place with “Gameplay Launch Trailer,” garnering 2.4 million online views.
Outside of video games, the Star Wars franchise makes a significant dent in the list, appearing in second place with a Duracell battery tie-in ad, “Battle for Christmas Morning.”
Top 10 Ads by Digital Share of Voice
powered by iSpot.tv
1. Call of Duty: Black Ops III: Seize Glory
7.31% Digital SOV 10,969,473 Online Views 53,259 Social Actions
2. Star Wars: Battle for Christmas Morning
3.76% Digital SOV 3,932,988 Online Views 36,742 Social Actions
3. Star Wars: Battlefront: Gameplay Launch Trailer
2.62% Digital SOV 2,308,910 Online Views 27,798 Social Actions
4. Support Our Veterans
2.26% Digital SOV 63,206 Online Views 33,948 Social Actions
5. Fallout 4: The Wanderer Trailer
1.04% Digital SOV 1,499,598 Online Views 6,971 Social Actions
6. Prince Oseph
0.62% Digital SOV 972,379 Online Views 4,276 Social Actions
7. The Story of Sarah & Juan
0.59% Digital SOV 1,101,971 Online Views 3,103 Social Actions
8. In-Between Moments
0.57% Digital SOV 917,374 Online Views 3,749 Social Actions
9. The One
0.57% Digital SOV 1,019,944 Online Views 3,193 Social Actions
10. Snow Day
0.55% Digital SOV 633,086 Online Views 4,947 Social Actions
Excludes Movie Trailers.
iSpot.tv, is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on iSpot.tv . Click here for more on iSpot.tv’s methodology.