Bravo TV launches Twitter experience

By Cory Bergman 

BravoTV.com has launched a new Twitter experience that lets fans browse and engage with tweets from stars of many of its shows, like Real Housewives and Top Chef All Stars. The dashboard has three parts — browse tweets with “Tweet Tracker,” spout off with “Just Sayin‘” and face off with Twitter debates on “Tweet Battles.”

Some of the best Tweets from fans and various “Bravolebrities,” as they call them, will appear on-air. Bravo says it worked with Twitter to create the dashboard-like experience. “We wanted to create a place where fans can engage 24/7 about our brand,” said Lisa Hsia, SVP of Bravo Digital Media.

But probably the most interesting part of today’s launch (at least to me) is “Talk Without Pity,” a new social media experience on Bravo’s partner site, TelevisionWithoutPity.com. It aggregates tweets and Facebook updates about major TV shows from all channels, organizing them by “hot” and “trending.”

It also includes TV listings, so you can see what’s airing and contribute into the conversation on Twitter and Facebook. Talk Without Pity was built using the Fans.TV platform created by B33hive, and BravoTV.com collaborated with Wiredset to create the Tweet Tracker.

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