What’s interesting about this year is just about everyone has different favorites — no one spot stood out as a home run. (Watch them all here.) Writes Mike Penner in the LA Times, “Even Sunday’s sloppy, soggy turnover-fest was more interesting, more inventive and infinitely more memorable than any of the many opportunities fumbled away by a marketing industry whose creative imagination is running on fumes.” True, and maybe that’s why Madison Avenue is tapping the talents of amateurs to produce new ads, like that Doritos spot of the guy who crashes (“crunch!”) and the woman who runs up to him (“smooth?”) Doritos calls it the first-ever, completely fan-created Super Bowl ad. So what do you think? How does this year’s commercials stack up against previous years, and which spots were your best/worst?
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