Behind the scenes at the Super Bowl, an inside look from DG MediaMind

While the Super Bowl is past us, there’s still an intense amount to learn from one of TV’s biggest events of the years. DG MediaMind recently put together stats on the impact of the Super Vowl ads online for Lost Remote.

DG actually delivered 80% of the ads for the game. DG Head of Cross-Media Analytics, George Musi explained the impact the blackout had on the big night. “The game fell short of setting a viewership record and reversed a recording breaking trend in viewership – the Nielsen Co. said an estimated 108.4 million people (2.9 million fewer than 2012) watched Super Bowl XLVII, making it the 3rd most-watched program in U.S. TV history.” Here’s DG’s analysis and chart.

Every marketer and advertiser wants to know which Super Bowl ad was the winner of the big game. However, determining the winners and losers often depends on which metrics (and there a myriad) you use to measure or determine success – which can be a tricky business. As evidence, I’ve read through several early analysis pieces from various sources (which are listed below), and it seems that Budweiser’s The Clydesdales: “Brotherhood” 2013 Super Bowl commercial was the big winner this year.

Advertisement