Beamly, the leading social discovery network for TV, launches Booster today, which takes any kind of content and A/B tests it for campaigns. Recently, they used the tech during the Eurovision Song Contest, driving 9 million engagements, more than on Twitter.
Juliette Otterburn-Hall, chief content officer at Beamly says that:
Hitting a staggering 9 million with our Eurovision campaign shows what can be achieved for advertisers looking to capitalize on specific events such as the Superbowl. Brands can now reach audiences right inside the TV conversation to provide a deeply immersive experience – not just around the show itself, but 24/7. Booster gives brands the power to target specific audiences internationally too, for example around the Rugby World Cup, and to create campaigns that translate across languages and nationalities. Other social networks have struggled to reach audiences in Europe, but with our very first attempt we successfully seeded an interactive experience across 27 countries.
Advertisement
If you haven’t heard of Beamly, don’t feel left out, but it’s pretty big with international TV fans. They even created event-specific emojis, so fans could react in the international language of smiley faces. Of those 9 million engagements during Eurovision, 88.5% of the one-click engagements were by international users. Beamly saw particular success in Australia, Italy and Sweden. Overall, they have 10 million unique monthly active users.