Social TV How my local TV station is taking its next step in social TV By Paul Balcerak on Mar. 21, 2012 - 11:44 AM This Thursday night, I'm going to be one of the lucky participants in the next phase of social TV at the Seattle TV station I work at, KIRO 7 Eyewitness News. Even better is that we're encouraging all of you to join in and help us ...
Social TV Twitter announces top tweets for 2011 By Paul Balcerak on Dec. 2, 2011 - 4:57 PM Twitter has announced its top tweets for 2011 -- that's top tweets as judged by Twitter, not in terms of a metric like retweets or impressions -- and in a post on ABCNews.com yesterday, co-founder Jack Dorsey offered some insight ...
Social TV L.A. Dodgers push second screen with 'Social September' By Paul Balcerak on Oct. 13, 2011 - 3:30 PM The Los Angeles Dodgers just wrapped up what may be one of the more ambitious social media projects by a professional sports team in 2011. Social September was a full month of events and promotions geared toward giving back to the ...
Social TV Q&A with Jenni Hogan, Twitter's top local TV journalist By Paul Balcerak on Sep. 1, 2011 - 10:00 AM One of the great privileges I enjoy as an employee of KIRO 7 Eyewitness News in Seattle is the opportunity to work with Jenni Hogan. Jenni (@jennihogan) is our traffic reporter, and she’s just as well-known in Seattle for he ...
Social TV How the Seattle media makes a hashtag By Paul Balcerak on Aug. 12, 2011 - 10:56 AM Quick anecdote here: It’s probably the worst kept secret in the world that the various Seattle news organizations talk to each other all the time on Twitter, but besides just being funny, we’re really good at coming to ...
Social TV Conan (still) rules the social sphere By Paul Balcerak on Jul. 14, 2011 - 2:24 PM New data from Trendrr, reported by GigaOM, has Conan O’Brien way out ahead of his competitors’ social media efforts during the month of June. CoCo and crew hauled in a total 223,968 combined Tweets, status updates and ...
Social TV NBC still trying to shake social fallout from Pledge flap By Paul Balcerak on Jun. 23, 2011 - 5:28 PM NBC is still trying to shake off negative press dogging it after it cut out the “under God, indivisible” part of the Pledge Of Allegiance during a video package aired during its U.S. Open coverage Sunday. TBD.com notes ...
Social TV Under hack attack, PBS Newshour falls back on Tumblr By Paul Balcerak on May. 31, 2011 - 4:19 PM PBS suffered a hacking attack Monday that included intruders posting inaccurate information to some of its news sites. The attack affected the websites for NewsHour, Frontline and PBS. In response, PBS Newshour took to its Tumblog ...
Social TV Social media detective work reveals new Batman villain By Paul Balcerak on May. 20, 2011 - 4:46 PM The marketing department for The Dark Knight Rises, the third installment in the latest Batman film franchise, fired their opening shot earlier today and it was a doozy. MTV.com reports that it started with some strange mumbling o ...
Social TV Secret Service's official Twitter account blasts Fox News By Paul Balcerak on May. 18, 2011 - 5:20 PM Someone at the Secret Service apparently accidentally bashed Fox News from the Secret Service’s official Twitter account earlier today. “Had to monitor Fox for a story. Can’t. Deal. With. The. Blathering.” ...