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SyFy turns heads with pop-up hotel at SXSW to promote upcoming ‘Defiance’ launch
If you’re going to get noticed at SXSW, you better think big. While Mashable may have won the best publicity stunt contest with the appearance of Grumpy Cat, SyFy turned heads and generated lots of social attention with a po ...
Twitter approaches Holy Grail of interactive TV advertising with new partner ad tool
For two decades now, interactive TV advertising has been an albatross. Dozens of companies with hundreds of millions of dollars have failed to create a true, scalable interactive TV adverting platform. Then social TV emerged, comb ...
After Burger King and Jeep fall victim, MTV and BET hack themselves for publicity
Capitalizing on the buzz around Burger King and Jeep’s hacked Twitter accounts, MTV and BET hacked each other in a coordinated publicity stunt Tuesday afternoon. While a handful of news organizations reported that hackers ha ...
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