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At long last, interactive TV advertising has arrived with Twitter’s latest product
For decades the television industry has dreamed about the Holy Grail of interactive advertising: commercials that enable viewers to pick up their remotes to get a coupon, book a test drive or enter a contest. While there have been ...
Microsoft’s new Xbox One teams with Spielberg and NFL to create interactive social TV
Xbox revealed its next-generation console today, Xbox One, featuring live TV integration and two big announcements to blur the lines between television and social gaming. “Until now the television viewing experience has been ...
Dijit Media debuts NextGuide on the web to make it easier to find and watch TV shows
You may already know about NextGuide’s iOS app, and today the social programming guide has debuted on the web in closed beta at NextGuide.tv. Created by Dijit Media, which also powers the Dijit Remote and recently acquired M ...
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