Comcast is playing tough, with the news of a video service for unlicensed content that’s supposed to rival Facebook or YouTube and yesterday’s announcement that it’s throwing $200 billion, via NBC Universal into BuzzFeed.
Visions of sponsored Olympic content are already dancing in our heads. News of the service, along with their own OTT, has been in the air, but it’s official. Though there might be a name change before launch. Cross your fingers. Not everyone is sure it will be able to beat Facebook and YouTube for video ad dollars, but they are offering more ad revenue to content creators. Here are some thoughts:
Things Comcast does really well. -Get licensed programming. -Stream video at scale. -Sell video ads. Be careful just dismissing Watchable.
— Erik Schwartz (@eriks) August 17, 2015
sure wonder what that meeting was like where comcast came up with the name ‘Watchable’
— Charlie Warzel (@cwarzel) August 14, 2015
Hey tech media mocking Comcast. Do not underestimate them. They have lots more tech chops than most OTT startups https://t.co/Wp7QI636qy
— Erik Schwartz (@eriks) August 14, 2015
Comcast is literally the worst. “Watchable”? COME ON. http://t.co/dP4phcGQjJ
— Heidi N Moore (@moorehn) August 14, 2015