Everyone has a favorite show. Amobee Brand Intelligence has looked at over 600,000 social platforms to see what people really love. Turns out, some of the favorite shows of 2015 aren’t exactly huge social hits. For example The Good Wife was the show that drove the most “favorite show” related digital engagement, but it rarely makes the Nielsen Social weekly ratings.
But then there’s The Walking Dead with 25 percent of consumption associated with “favorite show.” For Game of Thrones, 24 percent of consumption is related to it being a fave. Amobee thinks they know why. The Walking Dead and GoT are huge hits, with a huge fan base. But a lot of time people are complaining about plot twists, which alters the consumption and sentiment data. Secondly, those shows have some other competition on Sunday nights, while the Emmy-nominated Good Wife stands out as a solid, prime time drama to end the week.
For new shows, Unbreakable Kimmy Schmidt, Better Call Saul, Daredevil, and Supergirl won viewers over this year. Or, with the exception of Unbreakable Kimmy Schmidt, co-opted already existing audiences of associated brands. Breaking Bad fans hopped on Better Call Saul, while Daredevil and Supergirl benefited from that comic-con audience. 
Hannibal, It’s Always Sunny in Philadelphia, and Jessica Jones all showed up on the “Worst Show” list, though it’s probably because they explore some dark gritty themes, since they all have a large viewership.
Here’s the breakdown from Amobee: