It’s the end of an era for American Idol — for now, at least. Over the course of the 2-part finale, Amobee Brand Intelligence was monitoring social media to see what viewers were noticing, whether it be the contestants or the brands.
Overall, there were 240, 000 tweets around the official #IdolFinale hashtag throughout the 3-hour series finale. Twitter sentiment around the hashtag was 64 percent positive, 29 percent neutral, and 7 percent negative indicating an extremely high level of real-time audience satisfaction in the television event.
Ford was the winner when it came to celebrating its long-term sponsorship with the show, with in-episode ads throughout. Between 8 p.m. and 11 p.m. ET on April 7, there were 453 tweets mentioning both Ford and American Idol. The segment was really effective, there were many that noted on social media how they’d never noticed how similar the two logos were before.
What’s more interesting is that this was the first time the competition took a backseat when it came to social media users discussing the show. Looking at all of April 7, only 5 percent of all digital content engagement around American Idol mentioned either or La’Porsha Renae and Trent Harmon. In contrast, 67 percent of all American Idol related digital content engagement mentioned William Hung, the series’ most worst audition and 66 percent of all American Idol related digital content engagement mentioned Brian Dunkleman, a season 1 co-host.
Here were the most mentioned Idol talent on Twitter:
Tweets Around American Idol Talent
Volume of Tweets Around People Who Appeared in Series Finale Between 8pm -11pm Eastern Time on April 7, 2016.
- Trent Harmon: 16,263 tweets
- Carrie Underwood: 11,313 tweets
- La’Porsha Renae: 8,829 tweets
- Jennifer Lopez: 8,298 tweets
- Kelly Clarkson: 6,012 tweets
- Nicki Minaj: 5,346 tweets
- Fantasia: 4,914 tweets
- William Hung: 4,581 tweets
- Ryan Seacrest: 3,663 tweet
- Jennifer Hudson: 3,618 tweets
Farewell for now, American Idol. I have a feeling a re-boot will come along soon anway.