Ahead of ‘Power’ Return, Starz Launches YourInsideThreat.com Digital Experience

By Adam Flomenbaum Comment

The 50 Cent-produced ‘Power’ returns to Starz for its second season this Saturday, and ahead of the premiere, the Starz team has launched a digital experience: yourinsidethreat.com.

The site uses Facebook authentication, a series of questions, and the guidance of Ghost to identify a fan’s inside threat. Once fans complete this process, they are served a personalized video with data pulled from Facebook, along with video sequences that are based on their selections from the interactive part of the experience.

The video can be shared across social afterwards.

Season two of the show picks up right where it left off: James “Ghost” St. Patrick doubling down on his drug business to save his nightclub and dream of a legitimate future. Ghost’s work troubles pale in comparison to juggling his relationship with his wife, Tasha, and his first love, Angela, who’s also an assistant U.S. attorney investigating his drug organization.

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