Agent credits web with making ‘Heroes’ a hit

Turns out TV is even bad for promoting TV. In July, less than two months after NBC ordered production of Heroes, so many people tried to see a preview of it at Comic-Con in San Diego that organizers had to turn people away. It was showing in a 5,000-seat theater. There had been no promotion for Heroes on TV. Writes Jim Benson at B&C: “The only word that the series was on the way had come online, which generated long lines among a likely fan base and lots of Web buzz leading up to the premiere.”