Ads on niche sites more engaging, finds study

This is a no-brainer to me, although I’m a little biased as the publisher of a niche site. A new study found that users find ads on smaller, niche sites more interesting and engaging than ads on sites with over 1 million uniques. “People are more engaged and more involved in the smaller sites that speak to a topic of keen interest to them,” said Kate Riegner, Media Screen’s director of research.