Web streaming could be turning more into TV if ABC goes forward with adding more commercials to online show streaming. ABC will begin testing multiple commercials in the breaks of episode streams as soon as next week, according to THR.com. The executive vp digital media of Disney-ABC told the paper, “It would be premature for us to say people only want one ad.” Really? I only want one ad. Oh, and I want it to be :15 seconds or less. And, I’d like it to be relevant to me. No more ads for drugs that cure things I’ve never heard of. Would you say it’s premature to say people only want one ad?
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