Most Twitter conversations around television happen during the live broadcast, during the event whether it’s the finale of “Sons of Anarchy” or a good football game. Brands though, are starting to run campaigns to extend that liveness to before and after the event.
According to a new Nielsen report, 68 percent of Twitter conversations happen during the live event. For reality programming, it’s 70 percent. For scripted dramas, it’s 55 percent. To gain these insights, Nielsen looked at 24/7 Twitter TV activity around 72 weekly broadcast and cable series programs in August and September 2014.
There’s still a lot of room to catch people talking about a show around the airing time. Hosting Q&A‘s, doing giveaways, or even having the stars live-tweet can build that pre or post airtime audience. 
