Alphonso’s pitch is that it makes TV ads clickable and actionable.
The company, founded in 2012, allows advertisers to reach consumers using second screen devices while watching TV.
Alphonso’s technology knows when second screen apps are being used while watching TV, and also recognizes the context. Advertisers are able to follow a TV ad with an in-app ad, leading to higher brand recall; app makers are able to monetize better after integrating Alphonso because of the higher CPMs that advertisers are willing to pay.
With the 2015 upfronts upon us, Alphonso published insights based on its audience data: