Microlearning

You can reach a target audience like mobile gamers more effectively and at a lower cost than broadcast campaigns with second screen advertising. Learn: 

• What people are doing on second screens while watching broadcast TV.
• How mobile games provide the ability to create an ad experience the user prefers.
• Why second screen advertising may be a better fit, especially during major events.

Prioritizing world-class subscriber care to predict and prevent churn is the key to customer retention. Learn: 

• What kinds of issues cause subscribers to contact customer service.
• The difference between two kinds of subscriber care, and how they each provide seamless subscriber experiences.
• Why it’s less expensive to retain current subscribers than acquire new ones.

It’s critical for media companies to have the right strategy, processes and technology in place to successfully onboard subscribers and keep them engaged. Learn: 

• The steps for streamlining the subscriber onboarding experience.
• How you can use subscriber preference data to provide personalized recommendations and drive engagement.
• Why it’s important to have a single view of the subscriber and how to achieve it.

You may know who your customers are and what they’ve purchased in the past. But do you understand what truly drives their decision-making? Learn: 

• The keys to understanding the human element of current and prospective customers.
• How marketers can improve segmentation at scale.
• Why customer demographics and persona development alone aren’t enough to get a real view of your audience.

Publisher audits are the latest step in the fight against digital ad fraud, which negatively affects marketers’ ROI. Learn: 

• What roles industry groups such as IAB, MRC, TAG and AAM play in the effort to reduce digital ad fraud.
• Why it’s important for marketers to work with audited publishers.
• The steps involved in a successful publisher audit.

To deliver great customer experience, marketers must undertake both a data and digital transformation. Learn: 

• Why valuable customer conversations aren’t about selling something.
• 3 key strategies an agile organization needs to implement.
• What tools you need to better understand—and adapt to—customer behavior.

As programmatic advertising grows as a portion of media spend, supply path optimization (SPO) allows advertisers to take more control and develop custom strategies to drive results. Learn:

• How SPO allows advertisers to take more ownership of where their ads are served.
• The necessary steps brands need to take to implement a SPO strategy.
• 3 key benefits of putting a SPO plan into action.

5G has arrived, and with more 5G-enabled devices coming to market by the end of 2020, marketers need to ensure their strategies are ready. Learn: 

• How being able to process and understand increased amounts of consumer data will help brands find new opportunities.
• Why it’s important to work with chief technology officers to get tech stacks ready.
• What the right strategic partner can provide marketers as they build their 5G advertising plans.

Marketing in the 5G world means moving beyond flat ads and, instead, providing consumers engaging three-dimensional brand experiences. Learn: 

• What kinds of immersive experiences can increase fan engagement when powered by 5G.
• How 5G technology can boost retail sales with data-informed targeting.
• Why market share grows when marketers use 5G-connectivity to appeal to tech-savvy consumers.

Marketers who deliver meaningful content via rich 5G customer experiences unlock the ability to create lasting memorable connections. Learn: 

• Why brands that focus on using content to build emotional connections with consumers earn more than just attention.
• What kinds of content-rich immersive experiences can be powered by 5G.
• How the enhanced level of data from 5G will give marketers insights about the content people love and their preferred brands.

5G transforms the consumer journey from limited linear touchpoints to an always-on conversation, creating personalized connections. Learn:

• What kind of new advertising experiences are possible due to 5G.
• How using 5G will lead to precision insights, allowing marketers to enhance relevant targeting and measurement, while maintaining consumer privacy.
• Why connected processes are important to winning consumers’ business.

5G is more than the next step in wireless networks; the technology is the foundation for enhancing marketers’ ability to connect with consumers. Learn:

• What 5G can do to unlock new solutions to help brands exceed customer expectations.
• Why mass connectivity provides more data, and what that means for marketers.
• How the technology will help launch a new era of experiential marketing.

The advertising opportunity for mobile games is much broader and impactful than you think. Learn:

• What mobile games are and who is is actually playing them
• Why mobile gamers actually want to see and engage with your ad
• How to get maximum value from your mobile gaming ad spend

Microlearning helps you reach and engage your audience by giving them one clear skill or idea with no fluff. Learn:

• Why microlearning is in touch with how audiences want to gain knowledge today
• The most effective ways to use microlearning to demonstrate your brand's expertise
• The elements of a successful microlearning program