Microlearning

As programmatic advertising grows as a portion of media spend, supply path optimization (SPO) allows advertisers to take more control and develop custom strategies to drive results. Learn:

• How SPO allows advertisers to take more ownership of where their ads are served.
• The necessary steps brands need to take to implement a SPO strategy.
• 3 key benefits of putting a SPO plan into action.

5G has arrived, and with more 5G-enabled devices coming to market by the end of 2020, marketers need to ensure their strategies are ready. Learn: 

• How being able to process and understand increased amounts of consumer data will help brands find new opportunities.
• Why it’s important to work with chief technology officers to get tech stacks ready.
• What the right strategic partner can provide marketers as they build their 5G advertising plans.

Marketing in the 5G world means moving beyond flat ads and, instead, providing consumers engaging three-dimensional brand experiences. Learn: 

• What kinds of immersive experiences can increase fan engagement when powered by 5G.
• How 5G technology can boost retail sales with data-informed targeting.
• Why market share grows when marketers use 5G-connectivity to appeal to tech-savvy consumers.

Marketers who deliver meaningful content via rich 5G customer experiences unlock the ability to create lasting memorable connections. Learn: 

• Why brands that focus on using content to build emotional connections with consumers earn more than just attention.
• What kinds of content-rich immersive experiences can be powered by 5G.
• How the enhanced level of data from 5G will give marketers insights about the content people love and their preferred brands.

5G transforms the consumer journey from limited linear touchpoints to an always-on conversation, creating personalized connections. Learn:

• What kind of new advertising experiences are possible due to 5G.
• How using 5G will lead to precision insights, allowing marketers to enhance relevant targeting and measurement, while maintaining consumer privacy.
• Why connected processes are important to winning consumers’ business.

5G is more than the next step in wireless networks; the technology is the foundation for enhancing marketers’ ability to connect with consumers. Learn:

• What 5G can do to unlock new solutions to help brands exceed customer expectations.
• Why mass connectivity provides more data, and what that means for marketers.
• How the technology will help launch a new era of experiential marketing.

The advertising opportunity for mobile games is much broader and impactful than you think. Learn:

• What mobile games are and who is is actually playing them
• Why mobile gamers actually want to see and engage with your ad
• How to get maximum value from your mobile gaming ad spend

Microlearning helps you reach and engage your audience by giving them one clear skill or idea with no fluff. Learn:

• Why microlearning is in touch with how audiences want to gain knowledge today
• The most effective ways to use microlearning to demonstrate your brand's expertise
• The elements of a successful microlearning program