By using Adweek Learning programs, you agree to receive emails from Adweek and its partners in accordance with our Terms of Use and Privacy Policy. You may withdraw your consent at any time.

Instructor

Layne Harris

Founder & Creative Technologist, Handwash Jukebox

Layne Harris is an award-winning technologist, maker, and agency thought leader. He founded the Innovation Lab at 360i, and most recently led the creative technology discipline at Big Spaceship. Advertising Age has previously recognized Layne as a “Creative You Should Know” for his innovative work for the Christopher and Dana Reeve’s Foundation developing innovative toys for families with disabilities.

Lesson 1 Thumbnail

lesson 1

Accelerating Creative Production with AI

Learn specific ways that AI can improve the time to produce creative with intelligent asset management. We will address the ways AI can help identify and organize creative assets using the elements of any asset such as copy, faces, words, tone and locations.

Accelerating Creative Production with AI

SIGN IN NOW TO GET STARTED
Lesson 2 Thumbnail

lesson 2

Using AI to Generate More Creative Options

Learn how supervised machine learning can be used to generate creative inspiration for everything from subject lines to movie trailers. Examine how unsupervised machine learning can be applied to huge archives or data sets to help organize, sort or learn about your data.

Using AI to Generate More Creative Options

SIGN IN NOW TO GET STARTED
Lesson 3 Thumbnail

lesson 3

Using AI to Make Better Decisions, Faster

Learn how AI can help you to make your campaigns more effective. We’ll look at how AI works with predictive analytics, personalized messaging, multivariate testing--and the newest methods to improve targeting and retargeting.

Using AI to Make Better Decisions, Faster

SIGN IN NOW TO GET STARTED
Lesson 4 Thumbnail

lesson 4

Evaluating the Technology

Learn how the technology that drives AI solutions works, allowing you to up your game by bringing AI into your creative workflow. This lesson looks at the different pieces of AI technology that make up the whole and discusses what marketers should think about when evaluating the tools and technology to support Creative.

Evaluating the Technology

SIGN IN NOW TO GET STARTED