Instructor

Jonathan Simon
Director of Marketing & Communications, Telfer School of Management, University of Ottawa
This course was curated by Jonathan Simon, Director of Marketing & Communications at the Telfer School of Management, University of Ottawa. He is the former Director of Marketing of a mobile gaming publisher of top-tier apps including Rubik’s Cube, Scattergories (Hasbro), Phase 10 (Mattel) and Skip-Bo (Mattel). His digital marketing expertise includes mobile strategy, mobile ad monetization, user acquisition, content marketing, email marketing, and SEO. Simon received his B.A. from the University of Florida, and his M.B.A. from the Telfer School of Management, University of Ottawa.

lesson 1
Understanding Monetization Models

lesson 2
Measuring Digital Engagement

lesson 3
Omnichannel and the New Customer Journey

lesson 4
Content that Engages

lesson 5
Mobile First Marketing and Engagement

lesson 6
The Newest Media: AR/VR to Gamification

lesson 7
Social Media Commerce and Influencer Marketing

lesson 8
Monetizing with Experiential Marketing

lesson 9
UX/UI Design and Optimizing the User Experience

lesson 10
Measuring Impact: KPIs and Attribution Models

lesson 11
Your Marketing Tech Stack

lesson 12
Case Studies: Monetizing Engagement
Social Media Commerce and Influencer Marketing
Gone are the days when "link in bio" was the only way to drive sales from social media. Legacy social platforms like Facebook and YouTube, and mobile-native platforms including Instagram and TikTok, are all evolving to make social commerce easier than ever for both brands and buyers. In this lesson, you'll learn: