Jonathan Simon

Director of Marketing & Communications, Telfer School of Management, University of Ottawa

This course was curated by Jonathan Simon, Director of Marketing & Communications at the Telfer School of Management, University of Ottawa. He is the former Director of Marketing of a mobile gaming publisher of top-tier apps including Rubik’s Cube, Scattergories (Hasbro), Phase 10 (Mattel) and Skip-Bo (Mattel). His digital marketing expertise includes mobile strategy, mobile ad monetization, user acquisition, content marketing, email marketing, and SEO. Simon received his B.A. from the University of Florida, and his M.B.A. from the Telfer School of Management, University of Ottawa.

lesson 1

Understanding Monetization Models

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lesson 2

Measuring Digital Engagement

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lesson 3

Omnichannel and the New Customer Journey

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lesson 4

Content that Engages

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lesson 5

Mobile First Marketing and Engagement

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lesson 6

The Newest Media: AR/VR to Gamification

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lesson 7

Social Media Commerce and Influencer Marketing

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lesson 8

Monetizing with Experiential Marketing

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lesson 9

UX/UI Design and Optimizing the User Experience

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lesson 10

Measuring Impact: KPIs and Attribution Models

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lesson 11

Your Marketing Tech Stack

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Lesson 12: Case Studies

lesson 12

Case Studies: Monetizing Engagement

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