Instructor

David A. Schweidel
Professor of Marketing, Emory University Goizueta Business School
This course was curated by David A. Schweidel, Professor of Marketing, Emory University Goizueta Business School. Schweidel received his B.A. in mathematics, M.A. in statistics, and Ph.D. in marketing from the University of Pennsylvania. He is the author of Social Media Intelligence which details how organizations can leverage social media data to inform their marketing strategies and Profiting from the Data Economy, in which he details the value of businesses tapping into consumer data for both individuals and companies.

Start Here
Welcome Video

lesson 2
Machine Learning and Predictive Analytics

lesson 3
Customer Identity Management

lesson 4
Location-Based Marketing

lesson 5
Delivering on Personalization

lesson 6
AI and Content Marketing

lesson 7
Engaging Customers With Chatbots

lesson 8
Influencer Marketing Technology

lesson 9
VR/AR to Enhance the Customer Experience

lesson 10
Programmatic Advertising

lesson 11
The Internet of Things

lesson 12
Blockchain and Digital Marketing

lesson 13
Skills and Structure for Marketers