David A. Schweidel

Professor of Marketing, Emory University Goizueta Business School

This course was curated by David A. Schweidel, Professor of Marketing, Emory University Goizueta Business School. Schweidel received his B.A. in mathematics, M.A. in statistics, and Ph.D. in marketing from the University of Pennsylvania. He is the author of Social Media Intelligence which details how organizations can leverage social media data to inform their marketing strategies and Profiting from the Data Economy, in which he details the value of businesses tapping into consumer data for both individuals and companies.

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Welcome Video

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Lesson 1: Machine Learning

lesson 2

Machine Learning and Predictive Analytics

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Customer Identity Management

lesson 3

Customer Identity Management

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Lesson 3: Location Based Marketing

lesson 4

Location-Based Marketing

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Personalized Marketing

lesson 5

Delivering on Personalization

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AI & Content Marketing

lesson 6

AI and Content Marketing

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Engaging Customers with Chatbots

lesson 7

Engaging Customers With Chatbots

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Influencer Marketing

lesson 8

Influencer Marketing Technology

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AR/VR & Customer Experience

lesson 9

VR/AR to Enhance the Customer Experience

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Programmatic Advertising

lesson 10

Programmatic Advertising

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Internet of Things

lesson 11

The Internet of Things

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Blockchain & Digital Marketing

lesson 12

Blockchain and Digital Marketing

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Skills and Structure for Marketers

lesson 13

Skills and Structure for Marketers

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