Bop It! Was Supposed to Be a Riff on the Remote Control
Brand Marketing
The inventor of the ‘90s classic wanted to get kids moving while they watched TV.
Why Returning Shows Like Kevin Can Wait Got Extreme Makeovers This Fall
Several series feel more like brand new shows after undergoing significant character and storyline changes.
As Voice Has Its Moment, Amazon, Google and Apple Are Giving Brands a Way Into the Conversation
Performance Marketing
Few of their devices’ skills or apps are branded, but that’s changing.
Infographic: What Works for Brands (and What Doesn’t) on Facebook
Brand Marketing
It can be an elusive platform, even for experienced marketers.
How Swarovski Became the Rare Brand Whose Name Is Synonymous With Its Product
Brand Marketing
Its cut crystals have bedazzled the worlds of fashion and showbiz for years.
VML’s God-is Rivera Fosters Diversity Inside the Agency and Among Clients
Agencies
She is the agency's director of inclusion and cultural resonance.
This Digital Agency Strives to Make Its Clients Sound as Good as They Look
Agencies
Rooted in the music business, the founding partners of Listen help brands think more strategically about sound.
Fox Business Network Rode Murdoch’s Millions, a Populist Message and Trump to No. 1
As it celebrates its 10th anniversary this week, FBN has overtaken CNBC in the ratings race.
These Media, Marketing and Tech Stars Under 40 Are Shaking Up the Industry
Brand Marketing
Meet Adweek’s Young Influentials.
In an Era of Disruption, These 9 Innovators Are Shaping the Future of Media and Entertainment
Brand Marketing
Meet Adweek's Young Influentials.