Versace’s <a href="https://www.adweek.com/brand-marketing/what-the-people-behind-nycs-polarizing-new-medusa-statue-want-you-to-know-about-it/">Medusa</a> Logo Breaks Every Design Rule. So Why Does It Work?
Inspired by an ancient ruin, the Gorgon is among the strangest marks in fashion.
Michimasa Fujino Came Up With the HondaJet While He Was Sleeping
Performance Marketing
It took Michimasa Fujino, president and CEO of Honda Aircraft, 18 years to make his private jet dream a reality.
ABC Restores TGIF, Betting That Nostalgia Will Woo Families Back to Fridays
One of the most successful programming brands returns, but will it still resonate?
How Advertisers Are Using Robots to Play With Your Feelings
Performance Marketing
Measuring emotions can lead to more effective marketing.
Design Army Puts Visual Storytelling Above All Else
Agencies
Picking clients very carefully is key to this D.C. agency.
Missed Brandweek? Check Out the Photos From the 3-Day Event
Brand Marketing
Featuring Kevin Hart, Ms. Lauryn Hill and more.
Marketers Are Putting a New Face on Weed as They Navigate Regulations and Battle Stoner Stigma
Agencies
They're testing different approaches as brands size up cannabis' potential.
How Nike’s $6 Billion Colin Kaepernick Campaign Put the Focus Back on Big Creative Ideas
The 'calculated risk' paid off for the brand familiar with controversy.
An Inside Look at MedMen, Lauded as the ‘Apple Store of Weed’
Agencies
The cannabis retailer is styling itself to be pot's premier shop.
Top Marketers Explain How Emerging Tech Will Transform Their Industries
Brand Marketing
Blockchain, AI and AR have the attention of top marketers.