Super Bowl 2018

Why Travel Brands Are Particularly Ripe for Digital Innovation

Marriott and TripAdvisor are competing for travelers' attention.

How Minneapolis Brands Are Making a Lasting Impact on Their Home Turf

Local activations extend beyond the Super Bowl.

Inside the First Super Bowl Ad From NBCU’s In-House Agency, Starring Iggy Azalea

This Monster Products spot is based on the life of the company's CEO.

Why Brands Must Move From Communication With Consumers to Conversation

Otherwise, they risk alienating the very customers they’re trying to woo.

Inside M&M’s Absurd Gambit to Turn Danny DeVito Into a Super Bowl-Sized Spokescandy

Danny DeVito stars in a tale of moxie and … cannibalism.

Q&A: With the Press Under Fire, Lester Holt Combats ‘Low Blows From High Places’

NBC Nightly News anchor discusses journalism, sports and politics.

Infographic: How Much Privacy People Will Give Up for Personalized Experiences

There's a trade-off between hyper-relevance and trust.

Editor’s Letter: The Real Big Game for Marketers Is Engaging With Consumers Individually

The scale-based advertising of the Super Bowl is increasingly an anomaly.

How Squarespace Created a Killer Super Bowl Spot That Scored an Emmy

Authenticity and John Malkovich for the win.

Personalization Is a Priority for Retailers, but Can Online Vendors Deliver?

Providing consumers relevant experiences is the ultimate goal.