Power List

5 Rules for Creating a Compelling User Experience for Your Customers

User experience design is a journey, not a destination. Constantly iterate and improve or you'll fall behind.

Lessons CPG Brands Can Learn From Startups

They need to integrate the digital savviness and flexibility of entrepreneurs.

Editor’s Letter: The Slow, Steady Evolution of Consumer Experience Marketing

Our penultimate Digital Transformation Playbook shows brands need to shed legacy.

Adweek’s 2018 Power List: 100 Cutting-Edge CEOs in Marketing, Media, Branding and Tech

This year, we're recognizing a mix of the industry’s top players.

You Just Can’t Box Jeff Bezos In. His Latest Venture Is Taking on Healthcare

Amazon Chief is No. 1 on Adweek’s Power List for the second year in a row.

How Brands Are Making Pop-Up Shops More Interactive and Instagrammable Than Ever

And what marketers can learn from the stunts.

5 Ways to Humanize Platforms and Develop a Deeper Connection With Consumers

Approach them with empathy and then build trust.

Infographic: Has Mar Tech Paid Off for Marketers?

Nearly 70 percent of marketers are turning to mar tech to increase ROI, and half are doing so to improve efficiency.

Why User Experience Design Is So Hard for Brands to Get Right

Most of them suck at UX, as important as it is.