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What Walgreens Boots Alliance’s Head of Wellness Learned From Working Around the World

Leadership & Talent

Nike veteran Marga Balvert has been everywhere from Buenos Aires to London, and it's been a master class in learning how to connect with people.

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A Bacardi Rum Factory Is Now Producing Hand Sanitizer

Perspective

Bacardi Rum survived the revolution, Prohibition and now coronavirus.

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Media Agencies Are Rethinking Their Supply Chain to Combat In-Housing  

Ad Tech Industry News

GroupM Premium Supply is poised for North American launch while Omnicom Media Group is incubating its own marketplace.

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Infographic: an Inside Look at Lifewtr’s Recycling Process

Data Points

Lifewtr will no longer use virgin plastic in its bottles. Here's a graphic look at its multistep recycling process.

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How Marketers and Agencies Are Trying to Strike the Right Tone in the Age of Coronavirus

Coronavirus

Coors Light, Hershey's, KFC and others have dropped campaigns that could've crossed a sensitivity line.

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Editor’s Letter: How We All Are Navigating the New Normal

Coronavirus

We have entered a new normal—and that new normal is changing by the minute. But we are all in it together.

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Virtual Event Tech Is Booming as Companies Scramble to Take Conferences Online

Coronavirus

Conference organizers are struggling to plan engaging online events, a task that can be tricky in even the best of times.

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Cannabis Marketing Will Grow by Continuously Educating Consumers

Voice

You have to create trust and loyalty for your brand. You get there with transparency.