Amid a Devastated Travel Industry, Vrbo Has Optimism for Its Future
Home rentals saw less of a decline than other parts of the hospitality industry.
Which Quarantine-Fueled Technologies Will Outlast the Pandemic?
Brand Marketing
Experts believe brands will continue using many digital tools, like virtual events and AR.
Marketers Bet on Which Pandemic-Inspired Behaviors Have the Most Staying Power
Many habits consumers have picked up with likely last.
How Retailers Were Forced to Modify Their Playbooks for Handling Crises
The months-long stress test may leave them better prepared for the future.
Agencies Are Gaining More Clarity on How to Remain Valuable for Marketers
Agencies
A year of swift, unexpected change set the industry into motion.
What—and Who—Is on Marketers’ Minds for 2021?
Brand Marketing
Predictions and stream of consciousness from our community.
‘Agility in Their DNA’: How Media Companies Will Lean Into Their Strengths
They're bracing for some tough months ahead.
After a Year of Turmoil, the Future of Agencies May Well Be Bright
Agencies
Those that expertly change and adapt can make significant gains.
Changes Already in Motion for Brands a Year Ago Will Only Accelerate in 2021
Brand Marketing
The future was much closer than anyone could have anticipated at the beginning of 2020.
Ad Tech Is Primed for Its Own Roaring ’20s
Battles between Big Tech players and government oversight will shape the industry for the next decade.