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Road to Challenger Brands: Would You Buy a Comforter If It Helps the Environment?

Challenger Brands

Home goods brand Buffy doesn't just want to change what we buy, but how, and where it eventually ends up.

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How Makers of Beef Jerky and Slim Jim Are Finding Success Through the Keto Diet


Manufacturers are trying to lean into the trend.

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The Staying Power—and Evolution—of Wrangler Jeans


Wrangler started off as a rugged pair of jeans for cowboys and has since evolved.

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Streaming Services Stole Their Viewers. Now Networks Are Fighting Back

Programming & Performance

From more events to ‘urgent’ shows, how broadcast and cable channels have shifted linear strategies.

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This Social Media Strategist Says Training as a Doctor Made Him a Better Marketer

Performance Marketing

Online networker Moshe Isaacian of Laundry Service hasn't looked back after leaving medicine and joining Laundry Service.

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How Breakthrough Media Agency Canvas Worldwide Boldly Grew Beyond the Automotive Category

Media Agency of the Year

Canvas Worldwide, Adweek's Breakthrough Media Agency of the Year, launched with Hyundai 4 years ago and used that as a foundation to build upon.

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Delivering an Authentic Black Experience in Advertising Means Reflecting the Real World


We have a responsibility to deliver work that is reflective of the real world.

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For U.S. Media Agency of the Year UM, Making Cannes-Worthy Movies Is Just Part of the Job

Media Agency of the Year

For UM, projects like the documentary 5B help it keep pace with clients' ever-changing needs.

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Infographic: How Nascar Is Driving Efforts to Become More Diverse

Data Points

Nascar is trying to be more diverse at all levels, and it's seeing more female fans and women in the C-suite.