Infographic: The Top Brands That Are Truly Capitalizing on Influencer Marketing
Brand Marketing
78% of fashion companies are implementing the tactic, compared to 65% in 2016.
How Big Tech Is Working With Nonprofits and Governments to Turn Data Into Solutions During Disasters
Performance Marketing
There's a growing movement to leverage private sector data for public projects.
This Refinery29 Co-founder Is No Stranger to Leaps of Faith
Creativity
The digital media company wasn't Christene Barberich's first bold move—and it won't be her last.
ABC Is Giving Itself a Roseanne Do-Over With The Conners
The network expects a big audience for the spinoff’s premiere; the challenge will be getting them to stick around.
Blockchain Isn’t Just a Buzzword Anymore. How Advertisers Are Testing Its Applications
Dunkin', American Express, Anheuser-Busch InBev among companies adopting the tech.
Obviously Caters to Its Clients With an Army of Influencers
Agencies
Half a million popular people help this shop give brands an extra edge.
How Adweek Media Visionary Ellen DeGeneres Built a Media Empire
Authenticity and kindness are its cornerstones.
These Print And Digital Publishers Are Redefining What It Means to Be a Media Brand in 2018
The New York Times, Bustle, Vogue and Axios are among those named to this year's Hot List.
Adweek’s 2018 TV Hot List: The Year’s Biggest and Buzziest Shows, Networks and Personalities
Here are our picks, from The Big Bang Theory to Atlanta, and ABC to Netflix.
Dean Baquet’s Newsroom Broke Some of the Year’s Biggest Stories While Reorganizing for the Digital Era
Creativity
Adweek's Editor of the Year knows how to move as fast as the news cycle.