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Conversational Commerce Is on the Rise, and It’s Perfect for Mother’s Day

Commerce

Assistants and chatbots have relationships with consumers.

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The Story Behind the La-Z-Boy Recliner Begins With an Old Orange Crate

Brand Marketing

How a quirky idea gave America the perfect piece of TV-watching furniture.

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This Dynamic Duo Found Success by Bucking Ad Industry Norms

Agencies

How diversity and compassion create winning work at Terri & Sandy.

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Rethinking Out of Home: Why Digitally Native Brands Are Flocking to the Medium

Brand Marketing

The interest in digital out-of-home media from venture-backed startups is growing.

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How a Former Track and Field Star Became One of the Most Important Figures in Media

Convergent TV

Megan Clarken uses her Olympian drive in her role as president, Watch, Nielsen.

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How Innovating the Post-Purchase Experience Can Keep Consumers Coming Back

Commerce

Narvar, Shopify and Octane AI are innovating how the post-purchase experience looks and what brands can learn.

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Meet the Disruptors: 39 Women Who Are Spearheading a Revolution in Advertising, Media and Tech

Brand Marketing

Leading the charge for diversity and inclusion.

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How Enterprise Virtual Reality Is Transforming Everything From Training to Medical Treatments

Performance Marketing

Enterprise virtual reality is transforming everything from training to medical treatments.

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The Late Night Format Was Broken. So Samantha Bee Burned It to the Ground

Brand Marketing

In an Adweek Q&A, Samantha Bee discusses late-night television, gender and diversity in media, and branding opportunities.

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Infographic: How to Make a Mobile Ad That Consumers Won’t Hate

Brand Marketing

Brands who use shorter spots are viewed as more relevant, innovative and modern.