Digital Hot List Issue 2017

Why the Success of Marketing 3.0 Will Be Driven by Design

Customer-focused capabilities will help brands stand out.

YouTuber Lilly Singh Has Built an Entire Career Around Her Positive, Uplifting POV on Life

Brands feel safe advertising around Singh’s videos, which is particularly critical in light of the recent backlash against YouTube most-watched star, PewDiePie.

Airbnb’s CEO Plans to Disrupt More Than Just the Hotel Industry

“With the launch of Airbnb Trips, we wanted to make travel magical again by putting people in the heart of every trip,” Chesky tells Adweek.